Marketing

At Daytona State College, the Bachelor of Science in Information Technology prepares graduates with the knowledge to design and implement information technology systems to solve real-world problems. Job titles for graduates of the program include: computer programmer, computer software engineer, systems analyst, network and computer systems administrator, and database administrator.

The Advanced Technology College (ATC) is a two-year technical college located in Daytona Beach, Florida in the United States. This technical college carries courses such as computer technology, construction, manufacturing, engineering, and automotive services.

The ATC is involved in a joint-partnership program with Volusia County and Flagler County school districts. The Advanced Technology Center provides high school students in their junior and senior years the ability to dual-enroll and receive college credits. There is no longer transportation to and from the home high schools to the ATC. The ATC also allows for adult students from Daytona State College to take courses at the ATC.

How to apply to the BSIT Program

Scholarships

Plan for Marketing this Page

Objective: To Attract Students to the Information Technology Program at Daytona State

Objective	Strategy	Cost
Increase search rank in Google Search for Computer Science Colleges	Use Google Adwords and other SEO tools to increase ranking.	Google Adwords allows the user to set a budget based on needs, keywords, clicks, impressions, conversion tracking, geo-tagging, geo-targeting, and contextual targeting.
Increase exposure to high school students.	Create promotional videos and use Fan Finder or pay to promote them on YouTube using AdWords for video.	A $250 intial investment and the cost per view ranges between $.10 and$.30
Increase exposures to existing Associate degree students	Create great ads with a clear call to action and target these ads to the correct audience.	The cost of the ad does not depend on the views the video got. You can precisely target the video within your youtube adwords account for pennies. The cost always depends on how much competition do you have by targeting that video.
Direct email campaign	Send direct e-mails with embedded videos and video links that provide admissions and scholarship advice.	$2600 for access to email list for marketing.
To use digital media to attract 15-18 year old students.	Spotify Advertising	To get started on Spotify you’ll have to invest a minimum of $10,000 into one or more of their seven ad formats, which are: Audio Ads – These include campaign cover art and clickable scrolling text Display Ads – Leaderboard (example below) and skyscraper ads Billboard Ads – Behaves like a screensaver Homepage takeovers – Huge, completely unavoidable impression Branded Playlists – Includes brand logo, custom text, and optional link to campaign Lightbox – Overlay window that displays after user clicks ad Advertiser Page – Microsite within the Spotify player
To use digital media to attract 18-24 year old students.	Pandora Advertising	Pandora typically shows seven display ads per listener hour and runs 2.5 audio ads (of 15- or 30 seconds) per hour. Users might also see a video ad. Visual ads, on a CPM basis, sell for $5-$7; audio ads, $8-$12; and video ads, $15-$25. The sell-through rate -- the proportion of premium advertising sold directly by Pandora -- is higher on desktop than mobile.

Objective

Strategy

Cost

Increase search rank in Google Search for Computer Science Colleges

Use Google Adwords and other SEO tools to increase ranking.

Google Adwords allows the user to set a budget based on needs, keywords, clicks, impressions, conversion tracking, geo-tagging, geo-targeting, and contextual targeting.

Increase exposure to high school students.

Create promotional videos and use Fan Finder or pay to promote them on YouTube using AdWords for video.

A $250 intial investment and the cost per view ranges between $.10 and$.30

Increase exposures to existing Associate degree students

Create great ads with a clear call to action and target these ads to the correct audience.

The cost of the ad does not depend on the views the video got. You can precisely target the video within your youtube adwords account for pennies. The cost always depends on how much competition do you have by targeting that video.

Direct email campaign

Send direct e-mails with embedded videos and video links that provide admissions and scholarship advice.

$2600 for access to email list for marketing.

To use digital media to attract 15-18 year old students.

Spotify Advertising

To get started on Spotify you’ll have to invest a minimum of $10,000 into one or more of their seven ad formats, which are:

Audio Ads – These include campaign cover art and clickable scrolling text
Display Ads – Leaderboard (example below) and skyscraper ads
Billboard Ads – Behaves like a screensaver
Homepage takeovers – Huge, completely unavoidable impression
Branded Playlists – Includes brand logo, custom text, and optional link to campaign
Lightbox – Overlay window that displays after user clicks ad
Advertiser Page – Microsite within the Spotify player

To use digital media to attract 18-24 year old students.

Pandora Advertising

Pandora typically shows seven display ads per listener hour and runs 2.5 audio ads (of 15- or 30 seconds) per hour. Users might also see a video ad. Visual ads, on a CPM basis, sell for $5-$7; audio ads, $8-$12; and video ads, $15-$25. The sell-through rate -- the proportion of premium advertising sold directly by Pandora -- is higher on desktop than mobile.

Instructors

Plan for Marketing this Page

Objective: To Attract Students to the Information Technology Program at Daytona State